AutoScout24 integrates C2B business model – CARAUKTION refocuses on B2B core business

Press Release
Zurich, September 5, 2025

Following a successful pilot year, AutoScout24 will assume responsibility for the C2B business unit developed jointly with CARAUKTION, including the C2B auction platform, as of September 1, 2025. With this step, the “AutoScout24 Direct” offering will be fully integrated into AutoScout24, while CARAUKTION will concentrate its activities more strongly on its B2B core business.

As the first nationwide service of its kind, AutoScout24 Direct enables private individuals to sell their vehicle to verified dealers within 24 hours via an online auction (C2B) – fully digital, efficient, and transparent. Within a very short time, the new online service established itself as a sought-after source of vehicles from the private market – from affordable compact cars to premium models. In its first year alone, following the launch in August 2024, more than 2,000 vehicles were successfully sold.

How AutoScout24 Direct works
The sales process through AutoScout24 Direct is fully digitalized. Vehicle owners enter their car details themselves, upload photos, answer relevant questions about the condition, and provide the required vehicle documents. The AutoScout24 team then reviews the information for quality and prepares the auction for publication. Dealers have 24 hours to place their bids. Since several offers are typically submitted by different dealers, private sellers benefit from particularly attractive prices – without the need for in-person appointments or time-consuming test drives. The process is not only fast and convenient but also fair and transparent. Ultimately, the decision rests with the seller: they decide whether to accept the highest bid and proceed with the sale. If the sale is successful, the vehicle is collected within a week at the preferred location. To further increase the attractiveness for dealers, a new storage function has recently been introduced. It allows users to save customized search requests and receive automatic notifications as soon as matching vehicles become available on the platform. This makes it easier and faster to identify relevant offers and simplifies daily usage.

Strategic partnership as a success model
CARAUKTION will remain an independent company and will sharpen its focus on B2B transactions. “This collaboration has demonstrated the potential that lies in combining different areas of expertise,” says Ivo Wassenaar, Director Private Customers at AutoScout24. “Our goal now is to build on the established foundation for future growth and to continuously optimize the service to meet AutoScout24’s quality standards.” CARAUKTION CEO Giuseppe D’Angeli also views the integration positively: “Our dealers will benefit from the further development of AutoScout24 Direct – a continuously growing and reliable source of vehicles from the private market that adds real value to their day-to-day business.”

Dealers interested in sourcing high-quality vehicles from the private market can register for access to AutoScout24 Direct here.

Media Contact – SMG Swiss Marketplace Group
Saskia Iten, PR & Communication Manager
saskia.iten@swissmarketplace.group

Media Contact – CARAUKTION AG
Giuseppe D'Angeli, CEO
pr@carauktion.ch

About SMG Swiss Marketplace Group AG
SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative digital company that simplifies people’s lives with forward-looking products. It provides customers with the best tools to make life’s key decisions. Its portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, Die Mobiliar, and General Atlantic.

About CARAUKTION AG
Founded in 2004, CARAUKTION AG was established to meet the automotive industry’s demand for efficient, transparent, and profitable vehicle remarketing. Today, it is Switzerland’s largest dynamic purchasing platform for B2B vehicles. With many years of experience, continuously expanded resources, and a digital-first approach, CARAUKTION AG, based in Altendorf (SZ) with 40 employees, has consolidated and further developed its market leadership. In addition to a comprehensive digital vehicle marketplace, the company provides pre- and post-sale services as well as white-label platforms covering the entire sales process. CARAUKTION AG is the ideal outsourcing partner for professional remarketing – relieving clients comprehensively, offering innovative solutions, and providing reliable data for high-quality B2B sales figures.